The Spanish-language video podcast «Hablando en Plata» addresses the sustainability of media outlets in exile, featuring notable conversations with independent media executives. The first episode specifically focuses on El Toque, a prominent Cuban media outlet, and its innovative business model.
Hosted by José J. Nieves, editor-in-chief of El Toque, the podcast explores various revenue-generating strategies utilized by exiled media organizations across Latin America. In the inaugural episode, Nieves and business director Beatriz Valdés share insights on how El Toque balances funding through grants with commercial activities to ensure financial stability. They emphasize the importance of diversifying income streams, a crucial strategy for sustaining independent journalism in challenging environments.
Throughout the podcast series, Nieves engages with media leaders from Venezuela, El Salvador, and Nicaragua, discussing diverse topics such as membership programs, political risk reports, and the challenges of operating in exile. By sharing these experiences, «Hablando en Plata» aims to inspire other media outlets and highlight the ongoing struggle for press freedom in repressive regimes.
As journalists in exile continue to navigate the complexities of sustainability, El Toque serves as a model of resilience and innovation, demonstrating that with the right strategies, independent journalism can thrive even in the most challenging circumstances.
Created with information from: IJNET
